Net-playing or Net-working?

You have to get out there and connect with people. It's not called net-sitting, net-playing or net-eating. It's called net-working. You have to work at it. Ivan Misner

In our challenging economy the need for networking has never been greater. Yet there are many who have a misguided or misdirected view of what networking is all about. Some take the view that by showing up to an event they are networking. Others assume that by socializing and being the life of the party they will get results. Still others count all their hours at events and functions as their highest priority while leaving many mission critical priorities unattended.

As Dr. Misner has stated, “It’s called net-working.” This implies that your efforts in networking must be focused, strategic and on purpose. Networking is not solely about amassing a large number of people who like you. On the other hand it also is not about calculating every word and interaction. There is a balance for sure – and the balance usually tips on what value you are providing to those you meet.

The important thing to remember about networking – is to be strategic, use your time and resources wisely, be of maximum benefit to those you interact with and make sure you are engaging in networking by choice and not by chance.

Networking is work – but if you do truly work at it, again, with a plan and a purpose it will help you grow your business and build a network worth having.
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James Radina
Brian Tracy Team
james@briantracy.com