Convictions Vs Assumptions by Denis Waitley

You must stick to your convictions, but be ready to abandon your assumptions. Denis Waitley

Assumptions have to do with your current strategies or your approach to the market. Sometimes entrepreneurs and business owners get so locked in to what they are doing that they fail to see, subtle shifts in their market or attitude changes in their customer base.

Not only should you be ready to abandon your assumptions – you should be actively challenging your assumptions to ensure they are still relevant, productive and beneficial to your business.

Convictions, on the other hand, connect to your values, principles and ethics – these are worth sticking to even at the expense of additional business. It simply is never a good strategy to bend or abandon your core values just to a get another sell or a little more business.

Shakespeare said it best, “Who for one small grape, would the entire vine destroy?” Many a business has forsaken their convictions based on the potential promise of some sweet deal. Countless are those who ultimately undermined their future success by abandoning their convictions in the moment.

As you begin your new week do a quick audit of both your assumptions and your convictions.

Challenge your assumptions on every front and do it often. Review your convictions and make certain you are sticking with them at all costs.

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James@BrianTracy.com