Communicate or Die!

In situations requiring change most leaders under communicate by a factor of ten. To create positive change in any group, team or organization you must have a communication strategy equal to your business strategy. Boyd C. Matheson
Communication to promote change can always be a challenge and usually comes down to some very simple math. In any change situation 15% of the people will resist the change no matter what – regardless of how well you communicate or motivate. Another 15% will embrace and support the change no matter what – even if you do a terrible job communicating as this 15% includes your superstars and they love change. And 70% of the people will simply be reluctant to change.

Many leaders confuse reluctance with resistance. They are very different! Most people are reluctant simply because they don’t have enough information – they have not be communicated to or with in a meaningful way. As you increase communication and clarity the reluctant group can swiftly join your superstars who are embracing the change and you are on your way to success. Beware however, because if you fail to communicate your reluctant group can, just as swiftly, be persuaded by your resistant group and then you are on the path to certain failure.

So remember - Never confuse reluctance with resistance and also remember that the key to getting the reluctant group to embrace the change is a powerful, meaningful and engaging communication strategy. Are you following most executives and business owners and under communicating to your people? What can you do today to communicate better and more often with your team?

In today’s world your motto must be: communicate or die! Whenever in doubt, communicate and if you are uncertain – communicate more! Evaluate your communication strategy and make sure it is as sophisticated as your business strategy.

---
This has been brought to you by iLearning Global's EDGE program - Small Business Training.

James Radina
Brian Tracy's iLearning Global Team
Director of Business Development
James@BrianTracy.com