Just landed in Orlando! My 1st trip to Florida. It's raining & humid, but tonights going to be a good night, tonights going to be a good good night! iLearningGlobal.tv paid trip, very nice!
Thursday, July 30, 2009
Wednesday, July 29, 2009
Tuesday, July 28, 2009
Communicate or Die!
In situations requiring change most leaders under communicate by a factor of ten. To create positive change in any group, team or organization you must have a communication strategy equal to your business strategy. Boyd C. Matheson
Communication to promote change can always be a challenge and usually comes down to some very simple math. In any change situation 15% of the people will resist the change no matter what – regardless of how well you communicate or motivate. Another 15% will embrace and support the change no matter what – even if you do a terrible job communicating as this 15% includes your superstars and they love change. And 70% of the people will simply be reluctant to change.
Many leaders confuse reluctance with resistance. They are very different! Most people are reluctant simply because they don’t have enough information – they have not be communicated to or with in a meaningful way. As you increase communication and clarity the reluctant group can swiftly join your superstars who are embracing the change and you are on your way to success. Beware however, because if you fail to communicate your reluctant group can, just as swiftly, be persuaded by your resistant group and then you are on the path to certain failure.
So remember - Never confuse reluctance with resistance and also remember that the key to getting the reluctant group to embrace the change is a powerful, meaningful and engaging communication strategy. Are you following most executives and business owners and under communicating to your people? What can you do today to communicate better and more often with your team?
In today’s world your motto must be: communicate or die! Whenever in doubt, communicate and if you are uncertain – communicate more! Evaluate your communication strategy and make sure it is as sophisticated as your business strategy.
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This has been brought to you by iLearning Global's EDGE program - Small Business Training.
James Radina
Brian Tracy's iLearning Global Team
Director of Business Development
James@BrianTracy.com
iLearningGlobal's Newest Ambassador!
Greg Anderson, iLearningGlobal's newest Ambassador!
iLearningGlobal is pleased to announce Greg Anderson as iLearningGlobal's newest Ambassador!
In spite of his busy schedule, Greg Anderson has made iLearningGlobal a priority each day. In an interview with Boyd Matheson, President of iLearningGlobal, Greg shares several key strategies he feels were instrumental to his success.
To read about the strategies Greg used to reach his status as Ambassador and to hear an interview with Greg Anderson and Boyd Matheson, please go to the Ambassador Spotlight page on the Marketer Hub or visit the home page at http://ping.fm/Nhkmb
As a company, we have been delighted to watch Greg Anderson’s rise to Ambassador. Boyd Matheson says of Greg, “One of the things we love about Greg Anderson is that Greg isn’t just about making a dollar, Greg is about making a difference. All of his charitable work, volunteer, community, and church work is really inspiring. And it’s great to see someone use iLearningGlobal to increase their ability to make a difference out there.”
It’s the simple things, day in and day out, that really make a difference in life and business. Just as Greg has demonstrated, it is one step at a time, day by day - that is the road to Ambassador.
Congratulations Greg Anderson on becoming an iLearningGlobal Ambassador!
- James@BrianTracy.com
Factors of Risk in Selling
Factors of Risk in Selling
Posted by Brian Tracy on Jul 28, 2009
http://ping.fm/41J05
www.BrianTracy.com
The Critical Factor: Risk
The critical factor in selling today is risk. Because of the continuous change, rapid obsolescence, and an uncertain economy, the risk of buying the wrong product or service has become greater than ever before.
One of our powerful needs is for security, and any buying decision that represents uncertainty triggers the feeling of risk that threatens that security.
There are four main factors that contribute to the perception of risk in the mind and hear of the customer.
Risk Factor 1: Size of the Sale
The first factor that contributes to risk is the size of the sale. The larger the scale, the more money involved, the greater the risk.
If a person is buying a package of Lifesavers, the risk of satisfaction or dissatisfaction is insignificant. But if a person is buying a computer system for their company, the risk factor is magnified by hundreds of thousands of times.
Whenever you are selling a product that has a high price on it, you must be aware that risk enters into the buyer’s calculations immediately.
Risk Factor 2: Number of People Affected
The second factor contributing to the perception of risk is the number of people who will be affected by the buying decision. Almost every complex buying decision involves several people.
There are people who must use the product or service. There are people who must pay for the product or service. There are people who are dependent of the results expected from the product or service. If a person is extremely sensitive to the opinions of others, this factor alone can cause him or her to put off a buying decision.
Risk Factor 3: Length of Life of the Product
The third factor contributing to the perception of risk is the length of life of the product. A product or service that, once installed, is meant to last for several years, generates the feeling of risk. The customer panics and thinks, “What if it doesn’t work and I’m stuck with it?”
Risk Factor 4: Unfamiliarity
The fourth major risk factor is the customer’s unfamiliarity with you, your company, and your product or service. A first-time buyer, one who has not bought the product or service before, or who has not bought it from you, is often nervous and requires a lot of hand-holding.
Anything new or different makes the average customer tense and uneasy. This is why a new product or service, or a new business relationship with your company, has to be presented as a natural extension of what the customer is already doing.
Overcoming Risk
In every case, you must overcome the customer’s fear of risk if you are going to make the sale. Everything you do, from the first contact, through closing, the delivery and installation of the product or service, and the follow-up to the sale, must be done with the customer’s perception of risk uppermost in your thinking.
Successful sales people are those who position their products or services as the lowest-risk product or service available to satisfy the particular need or achieve the particular goal of the customer.
Low-Risk vs. Low-Price
Your job is to be the low-risk provider, not necessarily the low-price vendor. Your job is to demonstrate clearly that your product or service represents the safest and most secure purchase decision rather than merely being the least expensive or highest quality.
Our customers today are the most experienced in customer history. They know that there is usually a close correlation between higher price on the one hand and greater security and after-sales satisfaction on the other. Your task is to make this differential clear in your sales presentation, especially when positioning you product or service against lower-priced competition.
Action Exercise
Identify the risks that a customer might find with your product or service. Once you have clearly defined those risks, it will be easier to find solutions for them to ease nervous customers.
Want to learn how to separate your product from the competition and give your clients a reason to buy? With Brian Tracy’s 69 minute audio CD Selling Higher-Priced Products Against Lower-Priced Competition, you will learn how to find better prospects, zero in on client needs, close more sales, and much more! Click Here to learn more: http://ping.fm/8myet
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James Radina
Brian Tracy's iLearningGlobal Team
Director of Business Development
James@BrianTracy.com
RT @BrianTracy New Blog Post: Factors of Risk In Selling : http://budurl.com/axmq Please leave a comment with your thoughts on my blog. Thx!
Monday, July 27, 2009
Take Three Specific Actions
Take Three Specific Actions
Make it a life long habit to do at least three things every day (no matter how small each is) to move you forward. List them in your diary or day planner. On this list group simple actions or goals for the day that when completed will move you closer to your quest.
It might be sending out a thank you letter, thereby building a relationship. It might be making a phone call to a specific client either to sell something or to develop rapport. It might be to design an ad, write two pages of a new book, or call the library to get information. The tasks change everyday. The only things that shouldn’t change is your resolve to accomplish at least three of them each and every day. Every one of them is positive. Every one of them should make you feel good for having done it and it will make you feel good as well. Every one of them can be done in a relatively short amount of time. That means every week you should cross at least 21 items off a to-do list. Try crossing them off with a red pen, it’s a powerful colour, and a powerful feeling. And if for any reason, you do not get these three items done, then the items not completed get added on to the next days total.
Winston Churchill once said, “There are plenty of good ideas if only they can be backed with the power of action.” Although goals and strategies are very important, the greatest plans in the world won’t amount to a hill of beans without action.
No matter where you stand in your business, career or life (and no matter what challenges you now face) when you make the conscious decision to become a person of action (rather than being indecisive) you instantly turn the tide of your life in your favour. Often, if you are mentally ready for action, opportunities will present themselves in the most unusual ways, and you will find yourself involved in new and interesting endeavours. Action has a way of increasing opportunity, while procrastination and inaction always inhibit success.
As Benjamin Disraeli said, “Action does not always bring happiness; but there is no happiness without action.”
** This has been brought to you by Steve Kay, Master Business Coach with ActionCoach. A leader in the iLearningGlobal community. Thanks Steven!
James Radina
James@BrianTracy.com
Friday, July 24, 2009
Thursday, July 23, 2009
Wednesday, July 22, 2009
Loyal To Those Not Present, Stephen R. Covey
One of the most important ways to manifest integrity is to be loyal to those who are not present. In doing so, we build the trust of those who are present. Stephen R. Covey
Integrity builds trust and trust builds commitment and loyalty. We live in a negative and often sarcastic society where making others the brunt of a joke or attacking people’s weaknesses is popular sport. Another popular pastime is when things go wrong, to “throw someone under the bus.” The person who gets thrown under is usually whomever is not present during the review. Unfortunately we often fail to see the damage that is done to individuals and teams by these activities.
You make think you are just having a good laugh about a colleague’s quirks, yet, especially as a leader, those listening my be thinking to themselves, “I wonder what they say about me when I am not around?” This is not to say that work should always be somber and serious or that you can’t joke, play and have a good time. It also might feel good to blame the failure of a project on someone other than yourself when they are not around. It is important to be aware of the tone and culture you are creating in your team or group. Are you planting seeds of trust, commitment and loyalty?
Being loyal to those who are not present is the ultimate manifestation of integrity and the sign of a true leader. Those you lead look to you – When times are good things like being loyal to the person who isn’t present may not seem like a big deal – but as always, you are setting your foundation for when the difficult days and trying times come… Will your team have the trust, commitment and loyalty to make it through?
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This is another business booster brought to you by iLearning Global's EDGE Program for Small Business Training. Take a free virtual tour at http://ping.fm/WRafx
Contact James@BrianTracy.com for more information.
James Radina
Director of New Business
Brian Tracy's iLearningGlobal Team
Tuesday, July 21, 2009
Reading article by @gregreid in Peronsal Development Mag, http://bit.ly/qZ61X He is author of new Think & Grow Rich Book! Napoleon Hill Foundation.
Leadership Conference Call with Troy Hazard (Free, Sat. July 25)
[I am a personal friend of Troy Hazard and I helped him onto the faculty at www.iLearningGlobal.tv This will be an exciting call and I guarantee you will walk away from this call with many new concepts & knowledge to take action on! - James Radina]
iLearningGlobal presents faculty member Troy Hazard as the featured speaker on this Saturday’s Millionaire Mentor Session!
There are theory specialists and then there are those who have been there. Troy Hazard, business expert with over 20 years experience and recent Global President of the elite Entrepreneurs' Organisation, has survived moments of sheer desperation in business. Drawing from a lifetime of innovative, real-life leadership experience, Hazard now shares with businesses powerful lessons he learned through his successes and failures.
Join us this Saturday to hear from this entrepreneurial genius, who has founded and nurtured ten businesses over two decades. For this Saturday’s call, Troy will be speaking on the topic, “There’s No Such Thing as a Self Made Millionaire”.
Call Details:
When: Saturday, July 25, 9am PST
Dial in: 646-519-5830
Access code: 7244
Troy Hazard Full Bio
There are theory specialists and then there are those who have been there. Troy Hazard, business expert with over 20 years experience and recent Global President of the elite Entrepreneurs' Organisation, has survived moments of sheer desperation in business. Drawing from a lifetime of innovative, real-life leadership experience, Hazard now shares with businesses his powerful Lessons from the Edge.
How do you make the right decision when you're faced with a situation you've never experienced before? What do your customers really want from your company and how do you ensure your relationships with your consumers are as strong as possible? How do you recognize trouble and change your strategy accordingly?
There are few situations in the business world that Troy Hazard has not experienced and survived – from massive financial loss to stunning success. The entrepreneurial genius, who has founded and nurtured ten businesses over two decades, has been a few days from bankruptcy, has turned around businesses that were making enormous losses and has consulted to countless successful companies.
These talents earned him international respect, so much so that he was elected by the worlds foremost business leaders for the role of Global President of the Entrepreneurs' Organization, a role he says was one of his greatest challenges.
"That was by far the toughest leadership position I have held," he admits, speaking of an organization that represents a global community of successful business owners. "I was leading leaders who lead leaders who lead people – a large collection of the world's most brilliant business minds”.
It's this same experience that gives Hazard such great value as a Certified Speaking Professional (CSP) and as the ‘resident business expert’ on the national business television shows ‘Inside Franchising’ and ‘Don’t come Monday’. He is also a regular guest feature writer for business magazines and publications around the world. And he shares a space with 100 more of the world’s best speakers as a faculty member on the continuous learning portal www.learningglobal.tv
"Some of my businesses have not gone so great and that has taught me many important lessons that you don't learn at business school," Hazard says. He drills down success into four key areas: understanding your own personal values, being a visionary leader, solid market positioning, and customer relationships. "The key thing about what I have to share is that I've done it – I'm speaking from experience, the good and the bad."
Troy’s Lessons from the Edge provide businesses with potent and refined tools, all of which have been road tested in real-world situations and none of which you will ever learn about in business school. www.troyhazard.com
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James Radina
Brian Tracy's iLearningGlobal Team
Director of New Business
619.501.2371
James@BrianTracy.com
Thursday, July 16, 2009
Wednesday, July 15, 2009
WATCH Kevin Carroll, Global Change Agent for NIKE: http://ping.fm/wZ4w4 How are you being a social change agent in your community? Share your passion, make a difference, improve this world, change a life today!
Tuesday, July 14, 2009
Relationships are the hallmark of the mature person. Brian Tracy. Just came back from my Make-A-Wish Committee Meeting for 3c! So pumped up for our upcoming events! Mark your calendars for August 11th, Make-A-Wish Networking Mixer at Bing's in Fashion Valley. "Come for the cause, stay for the connections"
Monday, July 13, 2009
Great video on Communication http://bit.ly/danclark Top Speaker Dan Clark. Take 8 min out of day & watch. Spend 1% (14 min) of day on self!
Mastering Motivation by Steven Kay
Mastering Motivation
As a business owner, or manager you are expected to motivate! Whether you want to or not, whether you feel up to it or not, motivating others is part of your responsibility as a leader. Unfortunately, there are many things about motivation that people do not understand. For example, do you know that motivation is not permanent? That it’s something that needs to be done regularly. Like eating, sleeping or reading it comes and goes.
A lot of people are under the impression that motivation comes from jumping up and down, yelling, whooping, hollering and cheering. All of that might help, and in some situations it may be necessary, but it’s not really what motivation is all about. To help you motivate your staff, we offer three keys to motivation:
1. Awareness. Be sure you understand why we do the things we do. Take a look at the word “motivation” and you’ll see two words coming together to form that one word. “Motive” and “action” make up “motivation”. So, it’s fair to say motivation means a motive to take action. People always have a reason for doing what they do. To properly motivate them, you have to get to know them. What’s most important to them?
As you become more aware, you’ll notice that motives usually come in three forms. Fear, incentive or growth.
* People are motivated by Fear, but the result is short-term motivation.
* People are motivated by Incentive, which is a step up from Fear, but not everyone gets excited by the same incentives.
* People are also motivated by Growth and this is by far the best and longest lasting motivator.
2. Analysis. As a leader, you must educate yourself about the attitudes and perceptions of your staff. What are they thinking? What’s happening to them? You’ve got to know this information. Don’t allow assumptions to guide your management decisions. Base your decisions on education. To do so, analyse every situation so that you know what’s going on.
3. Action. Get involved in motivating your staff. Find out what they need, be sure you understand their experiences, and then do something about it. Provide the “growth” opportunities that will motivate your staff. Also, get your staff involved in the work. Don’t do the job yourself. Empower your staff to get involved. That’s motivating! Successful leaders who motivate people are aware, they analyze, and they take action. Now you know how to master motivation – so go out there and motivate some people today.
Steven Kay, ActionCoach Australia
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For comments:
James Radina
Brian Tracy's iLearningGlobal Team
New Business Director
James@BrianTracy.com
www.iLearningGlobal.biz/Launch
Friday, July 10, 2009
Thursday, July 9, 2009
Hey CALI Folks, I just found $19 in unclaimed property, friend $90. search your name, takes 30 seconds, Click http://ping.fm/krRoj
@goabra Just presented to 15 small biz owners new EDGE Training Package ft. Chet Holmes, Jay Abraham, @AlexMandossian http://bit.ly/9IGAg
Wednesday, July 8, 2009
Tuesday, July 7, 2009
Retweet @mobienthusiast Welcome Jim Cathcart, to our new forum. Thank you for posting! http://ping.fm/N7noT @JimCathcart
How are you being Paid?
In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. Harold S. Geneen
Every entrepreneur and every business owner receive these two coins for their effort and labor. In our hurried and harried world, it is easy to zero in on the cash payment side. This, however, is often short-sighted and leads to short-lived success.
When you focus on experience first you will create a foundation for your business which will last. The great Zig Ziglar gave countless speeches for free – just to gain experience. Many an entrepreneur has been willing to start in the mail room of a business or take a low level position just to learn the ropes.
Certainly cash-flow matters and you cannot work for free forever – but you should always look for opportunities to expand your experience and pick up additional insight even if you aren’t getting paid cash for it today.
So whether you are doing some pro-bono work, volunteering for a charity, providing service in your community or just supporting a person or company you can learn from – all of these opportunities represent a chance for you to be paid in experience.
Remember, when you are paid with experience on the front-end your payment in cash on the back-end is usually great.
** This has been another Business Booster brought to you by iLearningGlobal's EDGE Series & the Brian Tracy Team. E.D.G.E.- Expert Directed Guided Education is a Small Business Training Program. www.edge.ilearningglobal.tv
Contact James@BrianTracy.com for more information and Guest Access.
Monday, July 6, 2009
Convictions Vs Assumptions by Denis Waitley
You must stick to your convictions, but be ready to abandon your assumptions. Denis Waitley
Assumptions have to do with your current strategies or your approach to the market. Sometimes entrepreneurs and business owners get so locked in to what they are doing that they fail to see, subtle shifts in their market or attitude changes in their customer base.
Not only should you be ready to abandon your assumptions – you should be actively challenging your assumptions to ensure they are still relevant, productive and beneficial to your business.
Convictions, on the other hand, connect to your values, principles and ethics – these are worth sticking to even at the expense of additional business. It simply is never a good strategy to bend or abandon your core values just to a get another sell or a little more business.
Shakespeare said it best, “Who for one small grape, would the entire vine destroy?” Many a business has forsaken their convictions based on the potential promise of some sweet deal. Countless are those who ultimately undermined their future success by abandoning their convictions in the moment.
As you begin your new week do a quick audit of both your assumptions and your convictions.
Challenge your assumptions on every front and do it often. Review your convictions and make certain you are sticking with them at all costs.
** This has been brought to you by http://ping.fm/mOqLy
James@BrianTracy.com
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