Tip of the Week: Build a Great Elevator Pitch!
The average attention span is under a minute. That is why an Elevator Pitch is so important in capturing people’s interest. So named because it should be short enough that it can be delivered in an elevator ride, an Elevator Pitch briefly describes a product or service, along with its key benefits, and may also touch on the shortcomings of its competition. An Elevator Pitch is not necessarily designed to convince someone to buy a product or service, but rather to inform and intrigue. If you make them curious, they will want to learn more!
When delivering an Elevator Pitch, you should:
1. Be clear and precise – get to the point immediately!
2. Know your target market, and what type of person you are talking to, so you can tailor your message to the audience
3. Include a “hook” that will ensure the person takes action afterward
Here is a sample Elevator Pitch that will help you promote the Millionaire Mind Intensive:
"Have you heard of the Millionaire Mind Intensive? It’s a 3-day seminar designed by T. Harv Eker, the author of the New York Times bestseller, 'Secrets of the Millionaire Mind'. When I attended the seminar, it literally changed my life. Not only did I learn about how your own personal Money Blueprint determines how much money you will earn and save during your lifetime, but I also learned how to re-set my Money Blueprint to a much higher setting, right there at the seminar. But aside from money matters, the Millionaire Mind Intensive teaches you about personal development and success strategies. Eker’s company is called Peak Potentials Training, and their company slogan is 'Change Lives'. I can tell you I am proof positive that they do – it changed my life. You should go. Visit MillionaireMind.com to find out more."
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This is James, I DID go to Millionaire Mind Intensive and it changed my life. I use iLearningGlobal.tv to keep me fulfilled between my programs!
Cheers!
Friday, June 5, 2009
Tip of the Week: Build a Great Elevator Pitch!
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